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LEGO officially entered the AI art wars with a marketing misstep that’s worse than stepping on a Lego brick barefoot in the middle of the night.

In a Ninjago character quiz on Lego.com, the company released a series of ten images that were clearly (and worse, poorly) AI-generated. The blunder was first spotted by the eagle-eyed @legoanimegirl on X (formerly Twitter).

Obviously, fans were up in arms today, including one of the co-creators of Ninjago, Tommy Andreasen, who wrote: “This is just lousy in all aspects.”

Let’s take a closer look at the controversial Lego AI images in question:

LEGO Group addresses the Ninjago AI art fiasco with an official statement, highlighting the clash between AI generated images and human creativity. The incident, where LEGO was caught using AI without the usual approval processes, sparked debate over artificial intelligence in LEGO content. The LEGO Ambassador Network is reviewing necessary steps to outline a clear policy on using AI, recognizing both challenges and interesting opportunities in generative AI.
The LEGO Group (although believe you me, they probably don’t want the credit)

Developer, read this story from Jim the AI Whisperer — and all the best stories on Medium.